ANALYSIS OF CONSUMERS’ PREFERENCES FOR DELICACIES FROM MEAT OF DIFFERENT KINDS

Abstract

Results are given from research into consumers’ preferences for choosing delicacies from meat of different kinds. Six hundred and eighty inhabitants of Novosibirsk Region were surveyed using the random sampling method. The consumers were divided into 5 groups as to a level of their average monthly income. With the increase in a consumer’s income from 5000 rubles and more, part of the consumption of delicacies is increasing. For all groups with increased income, the number of respondents increases from 58.1 to 80.9 percent, who do not single out a certain kind of meat, which delicacies are made of, but prefer to consume delicate foodstuffs from various raw meat products. For groups with low income levels, the respondents give preference to delicacies made of poultry, pork and then of beef that is bound with increased prices for these products. With increasing income level, the respondents give more preference to delicacies from pork, beef, and then poultry.